— Series · Field Notes —
Field Notes
4 dispatches in this series · newest first.
№ 008
Field Notes
Field Notes: SMBs Say They Trust Agents With High-Stakes Work. Watch What They Actually Ship.
62% of SMB leaders say they'd hand agents high-stakes work. The ones running agents in production hand over almost nothing.
№ 006
Field Notes
Field Notes: What HubSpot's Outcome-Based AI Pricing Looks Like From the SMB Side
$0.50 per resolved conversation sounds friendlier than seat-based pricing. The vendor still grades the homework.
№ 004
Field Notes
Field Notes: What AI Agents Actually Look Like When SMBs Turn Them On
The agent that sticks has a narrow job and a clear human handoff. The rest comes back off by week three.
№ 002
Field Notes
Field Notes: What SMBs Actually Do With AI (Versus What We Tell Them To)
What owners actually use AI for is not what we tell them to use it for.